Investigating demand pattern and consumer’s willingness to pay for shrimps in Odisha

The present study's particular objectives were to identify consumers socioeconomic profile and their income expenditure pattern, analyze consumption pattern estimation of willingness pay for shrimps find out constraints in recommendations. Data was collected from 240 consumer analysed using logit model garret ranking method. independent variables are age, income, family size, education, proximity buying source, price fish substitute. taste preference nutrition major cause consumption. high price, lack quality shrimp etc. has positive relation with substitute, education negative shrimp, size.